email marketing system for email direct marketing  MyOnlineData.biz
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newsletter with helpful hints on how to WIN customers with email!
 

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MyOnlineData Customer Building and Advertising Plan For Retail

Take a portion of what you spend in print media and other forms and start to experiment in online marketing methods. In an overcrowded advertising world, retailers are looking for ways to stand out in the crowd. The internet is the way to go.
 
Start Building Your Customer Database
  • Start a guest book, put it by the check out counter where you customers can sign up to be put on your newsletter list - get email addresses
  • On every sale ask for email addresses, more important than phone #'s in marketing
  • Offer with your guest book to WIN a Dinner for Two - incentive to sign guest book
  • Have a website designed - promote your website address (Websites starting at $495)
  • Put your online database customer collection form on your website and start marketing to those that have visited your website to help turn them into customers
What type of email promotions should you do
  • Monthly promotions or newsletters
  • Email your menu
  • $1 off coupons
  • 10% off specials
  • Email offers of Clearance Sales
  • Sidewalk Sales
  • Presidents Day Sales
  • January Clearance
  • Customer Appreciation Days
  • Fall Clearance
  • New Arrivals
  • Recruiting
  • Warranties
  • Add On's
Example of Email Marketing In Action
Local retailer - right now are spending money advertising in several different medias to attract customers. Spending tons of money trying to get people to buy from them, but they are forgetting the most important customer. Someone that has purchased from you already.

Example: Every year kids go back to school and buy new sneakers. So the ideal way to Market to these kids and parents would by by direct mail or better yet email.  Come the end of July you would send out an email broadcast reminder with a listing all of the new styles that you have for this season, along with a discount coupon.
 

How would your business benefit
  • Keep your customers coming back to do and not trying your competition
  • Turn any new customers into a regular customers
  • Increase current customer visits - if they currently buy from you twice a year, give them an incentive to buy 4 times a year
  • Increase your advertising results by decreasing your advertising budget
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And enter into the world of the most cost effective and results oriented advertising.

Why let others promote your business when you can do it yourself. Beside no one cares more about the success of your business more than you do.

The Affordable Web Based Email Marketing System